Privacy Policy

How we collect data

We collect personal information from you when you shop online at

We use this information to make your shopping experience as easy and enjoyable as possible. We require it to process your order, inform you of any delays or problems and send you future promotional material (subject to your agreement)

The information we collect is as follows
Your name.

Email address – so we can email your order confirmations and e-mails about products you may be interested in. 

Address – so we can send you your products.

Telephone number – we’ll only call if we have a customer service issue that requires resolving.

Credit card details – so that we can process your payments. These are encrypted and securely stored.

 Sharing of Data

There are only three circumstances where we may share some of your data with others:

With warehouse, delivery companies and data processing analysts that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function

In the unlikely event that our business assets are ever sold to or purchased by another company. (Our data records form part of our business).

 Legitimate Interest

In communicating with you with e-mails and catalogues we are operating on the basis of legitimate interest.  This operates on the basis that because you have either purchased from us in the past, signed up to receive e-mails or requested a catalogue, you are interested in being informed about our products in the future.  As a consequence we will send you e-mails and catalogues unless you ask us not to by ticking the relevant data protection statements in our catalogue and website.  You can also contact us to change your preferences at any time.

 Data Retention

Your personal data will be retained for the period of six years which allows us to continue to send you catalogues and e-mail you.  Once this period has lapsed and we cease to send communications we will permanently delete your details.  

 Information Requests and Removal

The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Act. 

You may request that your records be removed from our databases and we will comply immediately.  

Contact us at if you require these services.


Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible.


When you place your order you are automatically connected to our secure server using SSL encryption technology. This ensures that the information you send cannot be read by anyone apart from our ecommerce team. To check you are in a secure area of our site please look at the bottom of your browser and you will see a closed padlock. On newer browsers the padlock may be located near the top of the window next to the web address. When submitting your order you are confirming to purchase goods and allowing to use your personal details for the purpose of supplying goods.

 Privacy - Customer Data

As customers are our most valuable asset we protect their details as required by UK Data Protection Acts 1984 and 1998, we follow strict security procedures in storage and disclosure of information that you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose information to you. If you place an order and do not wish us to use your details, then you can tick the box which features on the Cardholders Address and Contact Details page before you press continue.

Privacy - Website Monitoring

We are constantly looking to monitor the usability of our website. This allows us to improve your experience and make it faster and easier to find exactly what you are looking for. To allow us to effectively monitor website use we may at times use cookies, see below to find out more.

Third-party cookies:

In the course of directing you to this website from an email that we sent you, our third-party email direct marketing provider may place a unique permanent cookie on your browser. This will not affect your computers performance or internet security. Cookies are accepted world wide as a harmless tool for tracking consumer use on websites. Please note we only track the use of our site, not your general internet use or your personal details.

We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalise advertisements for goods and services.

First-party cookies:

We may also use technologies, such as our own cookies, to provide you with personalised online display advertising tailored to your interests. To opt out of our cookies use the GDPR link when prompted at the home page.

Permanent cookie:

A permanent cookie is a line of text that is stored temporarily on your internet browser. As that cookie is written to a drive, it is not destroyed when you close your browser. The permanent cookies used by our third-party email direct marketing provider will also automatically expire after 30 days, removing its self from your computer without leaving any lasting effect.

Post Click Tracking tags:

We may send back information about your usage of our website to our reputable third party email direct marketing provider for the purpose of targeting our future email campaigns. To do this, we use clear GIF's(images), or pixel tags, on this site, which allow our provider to recognise a browser's cookie when a browser visits this page.

Google Analytics with Display Advertising and Remarketing and Google DoubleClick

Behind the scenes, we use Google Analytics to give us insights into how you interact with our website and to support display advertising. The advertising includes the display, by third parties such as Google, of adverts across the internet. The adverts include adverts based on your past visits to our website. 

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to inform, optimise and serve ads based on someone's past visits to our website; report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings.

If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers

Leaving our website

A customer clicking an external link are subject to that organisations privacy policy and not that of Choose Sleep. Choose Sleep take no responsibility for any external website.

Privacy Policy Review

We regularly review our Privacy Policy and this was last updated on 3rd March 2020.